Team Leader, Creative Director, Product Sourcing
/PROGRESS:
Developed curated brand “MKJB” and collection of product line. Source for best suppliers, in this case products were sourced from Thailand. Taken into consideration cost, price, retail, suppliers wholesale, mark up, deliveries and more
Developed curated brand “MKJB” and collection of product line. Source for best suppliers, in this case products were sourced from Thailand. Taken into consideration cost, price, retail, suppliers wholesale, mark up, deliveries and more
/OUTCOME:
After two months of thorough research and development, a stand was set up to sell MKJB collection. As a result, everything was sold and MKJB generated profits.
After two months of thorough research and development, a stand was set up to sell MKJB collection. As a result, everything was sold and MKJB generated profits.
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/POP UP STAND:
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/CONCEPT:
Showcasing the tropical theme, as Singapore is located in the equator of tropical region, MKJB tries to fits in Singapore all-round season. Additionally through analysis and observation in what is trending, tropical theme has become an trend that is accepted, adopted and demanded by the consumers globally.
/COLLECTION:
Delivering lifestyle trendy products associated with tropics, such as tropical leaves patterns and flamingos. The collection cover variety of cate- gories including; Notebook, earrings, bags, sunglasses, phone cases, socks, pillow, led light, socks, caps, coaster. As this collection is targeting college students, we want to provide basic goods that they can use easily while keeping it trendy and suit the Singapore climate.
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LOGO "MKJB"- stands for the 4 founders initials
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MORE IMAGES FROM THE POP UP
