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#CONTACT
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Feel free to contact me,
For any business enquiries, general questions
or if you’d just like to say HI !
Thank you!
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#ABOUT & #EXPERIENCES
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/EDUCATION
2018-2020
BFA in Fashion Marketing and Management - Savannah College of Arts and Design, Hong Kong
2015-2017
Advanced Diploma in Fashion Marketing and Management - Raffles Merchandising Institute, Singapore
2012-2015
IB Middle School and High School - Sinarmas World Academy, Indonesia
/AWARDS AND SCHOLARSHIPS
2020
SALUTATORIAN- SCAD Hong Kong, B.F.A Fashion Marketing and Management
2018 - 2019
Outstanding Performance Scholarship from Hong Kong Education Bureau - SCAD, Hong Kong
Achievement Honor Scholarship - SCAD, Hong Kong
Academic Honor Scholarship - SCAD, Hong Kong
Dean's List Honor Academic Award - SCAD, Hong Kong
2015 - 2017
Award for Academic Excellence - Singapore
/RELATED EXPERIENCES
Jan 2022 to July 2022
HULA - Creative and Design Coordinator:
-Visually help to promote the Company's products and services.
-Manage all creative assets and creative databases,
-Oversee the visual content on Social Media Channels, mainly Instagram, Facebook, YouTube and LinkedIn.
-Manage all photography, photoshoot, video design layouts for campaigns, invites, print collateral,
blog and e-blast content.
-Update the home, content and information pages of the Company’s website, when required.
-Work on visual merchandising, designing window displays and in store highlights, overseeing the design,
production and installation.
-Work closely with the Fashion Team to help determine the products that might be used for Campaigns or programs,
taking inspiration from the collection to create cohesive branding visuals and a clear message.
-Help strengthen brand image by delving deeper into target audience.
-Manage any creative budget given and ensure any over-spends are approved.
-Help create clear brand guidelines to ensure brand aesthetics are aligned, as well as be able to share guidelines to
external collaborators and agencies.
-Stay ahead of trends in social media, fashion, culture, lifestyle, technology, creatives, local nuances and
other relevant subjects to keep HULA up to date and share regular trends and visuals to inspire the team.
-Stay up to date with advancements in technology and in the digital and creative fields.
Oct 2020- Dec 2021
HULA - Fashion Assistant
2019-2020
SCAD - Fashion Club President
2017- PRESENT
Bra One - Creative Direction/CEO based in Indonesia
2017
Benjamin Barker - Marketing and Design Intern in Singapore
2016
Uprising Fashion Showcase - Creative Direction Coordinator in Singapore
F1 Amber Lounge Event - Production Crew in Singapore
Fashion Steps Out - Backstage Crew in Singapore
/COMMUNITY AND SERVICES
2019-2020
Indonesian Student Association in Hong Kong
2014-2015
Habitat for Humanity, Indonesia
2013-2014
Riveria English for All, Indonesia