Hong Kong, 2022
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Instagram: @Joinhula / Website: Thehula.com
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ROLES: Creative and Design Coordinator, Photographer, Videographer, Graphic Designer
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/INSIGHT:
Hula has launched a special campaign dedicated to Miu Miu and Prada lasted from February to March 2022. I deeply loved and enjoyed working on this project, honoured to be entrusted in handling all the creative and imagery of the whole campaign. From brainstorming to finalising the art direction that portray and aligns with Miu Miu & Prada. To designing the window displays, doing the photoshoot and handling the social media visual content.
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/CAMPAIGN HERO IMAGES:
CLICK HERE to view more photos on this campaign
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/CAMPAIGN VIDEO:
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/VISUAL MERCHANDISING OUTCOME:
Designed the typography for the on-going campaign and worked with sticker production company to produce big scale stickers for front windows and standing blocks. Collaborated with in-house stylist on outfits to display on mannequins, keeping in mind on which looks would catches the passerby attention whilst still screams the brand identity of Miu Miu and Prada.
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/WEB & MOBILE BANNERS:
Website banner before pre-launch day
Website banner asset for launching day
Mobile banner asset for launching day
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/INSTAGRAM PRODUCT IG STORIES EXAMPLES:
Daily updates of products at Central store, with specially designed story template. Driving engagement and awareness on social media regarding the on-going campaign, as well as helping to boost sales and foot traffic to the Central store .
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/INTERACTIVE INSTAGRAM STORIES CREATIVE ASSETS:
Quizzes on Miu Miu and Prada
This Or That Buttons added on Instagram feature
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/EMAIL NEWSLETTER CREATIVE ASSETS:
Email newsletter creative asset for VIP (pre-launch)