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/JOB ROLES:
Team Leader. Marketing Director, Videographer and Photographer
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/EXECUTION:
Thorough research and execution on business and branding development, market and industry research, SWOT analysis, business and marketing strategy, Communication plan and promotional plan, financial consideration.
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/FINAL ROUND:
DUO booth stand set up and present to visitors
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/DUO BACKGROUND:
Develop sunglasses brand based in Singapore; a new venture and innovation, giving DUO a first move advantage in the market. DUO target both men and women who likes to wear sunglasses and seek unique and stylish design. Providing sunglasses with clips on to be attached on the frame, various options of sunglasses design and frame colours along with clips on options, just by having one sunglasses and clips on can convert one sunglasses to new styles. DUO personality can be defined as Exciting, Stylish and Quirky. Business exists through E-commerce and Resellers offline and online. DUO manufacture products from Thailand, due to trustworthy quality and manufacturer, also because sales director who is able to communicate and has strong ties with Thailand manufacturers.
Product:
A sunglasses brand that gives a customer options to change their style. We offer customers unique designs as well as classic options such as Cat-eye and square shapes. Customers can transform their glasses within seconds by purchasing an additional style of clip on to attach it to the special frame from us.
Target market:
Our product is for both men and women who love sunglasses, wear them everyday and want to express their unique style. As our product is something different from the usual sunglasses, we aim at customers with mid to high disposable income who are happy to splurge on statement accessories. In addition, we reach our customers via e-commerce, we are targeting people who prefer online shopping.
Concept:
Sunglasses are both timeless accessories in the world of fashion. The eyewear industry has been growing and is a big hit in the terms of innovativeness and market size. Our new venture will contribute to this industry by selling eyewear ( sunglasses & glasses) This can be done by purchasing additional clip on and special frames. Our product because the concept is unique, and you can buy sunglasses with frames you like according to your style, personality, face cut, that too in an economical range.
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/(left) PRODUCT RANGE & (right) DUO COLLATERALS:
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/FINAL BOOTH PRESENTATION & COMMUNICATION REPRESENTATIVE:
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/VIDEO CAMPAIGN: