Hong Kong, Jan 2022 to July 2022
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Instagram: @Joinhula / Website: Thehula.com
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/INSIGHT TO JOB RESPONSIBILITIES:
-Visually help to promote the Company's products and services.
-Lead and manage all creative assets and creative databases.
-Oversee the visual content on Social Media Channels, mainly Instagram and Facebook.
-Instagram caption copies from 27 April to July 1.
-Manage all photography, photoshoot, video, design layouts for campaigns, invites, print collateral, blog and e-blast content.
-Update the home, content and information pages of the Company’s website, when required.
-Work on visual merchandising, designing window displays and in store highlights, overseeing the design, production and installation.
-Create clear brand guidelines to ensure brand aesthetics are aligned.
-Work closely with the Fashion Team to help determine the products that might be used for Campaigns or programs, taking inspiration from the collection to create cohesive branding visuals and a clear message.
-Help strengthen brand image by delving deeper into target audience.
-Manage any creative budget given and ensure any over-spends are approved. External collaborators and agencies.
-Stay ahead of trends in social media, fashion, culture, lifestyle, technology, creatives, local nuances and other relevant subjects to keep HULA up to date and share regular trends and visuals to inspire the team.
-Stay up to date with advancements in technology and in the digital and creative fields.
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/ IN-STORE VISUAL MERCHANDISING:
(window stickers, mirror stickers, and more)
'Be Your Own Rainbow' Highlight Drop, 2022
'BLOOM' Highlight Drop, 2022
CLICK HERE to see more
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/EMAIL NEWSLETTER CREATIVE ASSETS:
Mother's Day May 2022
Easter April, 2022
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/WEBSITE & MOBILE BANNERS:
3.2.22 "virtual styling" mobile banner (image taken by maevie)
3.2.22 "virtual styling" website banner (image taken by maevie)
6.5.22 "travel looks" mobile banner (image taken by maevie)
6.5.22 "travel looks" website banner (image taken by maevie)
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/PRODUCT PHOTOGRAPHY & VIDEOS FOR CONTENT:
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/VIDEO EDITS:
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/GRAPHIC CREATIVE CONTENT FOR INSTAGRAM POSTS:
New in collage Feb 25, 2022
New in collage March 4, 2022
New in collage March 11, 2022
New in collage March21, 2022
Free virtual styling session March 4, 2022
In-house stylist quote March 11, 2022
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/CREATIVE CONTENT FOR INSTAGRAM STORIES:
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/PRODUCING CREATIVE GUIDELINES FOR THE BRAND:
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/OTHER DESIGN COLLATERALS: (invites, prints, signage,etc)