Indonesia, 2023-Present
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Instagram: @Sugarnoona.official
Shopee: @Sugarnoonaofficial
(Click the link above to preview Sugar Noona's social pages
-Create branding elements including logo, typography, color palette, brand voice, and necessary collaterals.
-Design and maintain the Official Website and Shopee store.
-Oversee product sourcing and production in the role of a buyer.
-Develop collection line designs and produce technical drawings while collaborating closely with manufacturers.
-Formulate and execute marketing strategies.
-Manage all social media platforms, including Instagram and TikTok.
-Oversee all photography, photoshoots, campaigns, print materials, website content, and other collaterals.
-Handle all creative and editorial assets and maintain the databases.
-Supervise overall creative and editorial assets, including reels, Instagram stories, posts and more.
(Vol II: Photographed by Jojo & Art Direction by Maevie
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/ ABOUT THE BRAND:
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/OFFICIAL WEBSITE INTEGRATION:
Product Page Detail on Desktop
Website on Desktop featuring "Into The Blues" Collection
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/OFFICIAL WEBSITE ON MOBILE:
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/OFFICIAL SHOPEE PAGE:
Shopee Page on Mobile
Shopee Page on Mobile
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/BANNER ASSET:
"La Vie En Rose" Drop Banner for Web (Photographer & Graphic Designer: Maevie)
"La Vie En Rose" Drop Banner for Web (Photographer & Graphic Designer: Maevie)
"Holiday Melody" Drop Banner for Web (Photographer & Graphic Designer: Maevie)
"Holiday Melody" Drop Banner for Web (Photographer & Graphic Designer: Maevie)
"Mystic Allure" Drop Banner for Web (Photographer: Jojo, Graphic Designer: Maevie)
"Mystic Allure" Drop Banner for Web (Photographer: Jojo, Graphic Designer: Maevie)
"Mystic Allure" Drop Banner for Web (Photographer: Jojo, Graphic Designer: Maevie)
"Into The Blues" Drop Banner for Web
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/VIDEO CONTENT:
"Mystic Allure" Campaign
"La Vie En Rose" Campaign
"Into the Blues" Bae Knit Top
"Into the Blues" Hae Vest
CLICK HERE for more video content
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/CONTENT FOR INSTAGRAM POSTS:
Create and oversee content for the Instagram platform, covering all creative materials, content writing and photography, with the exception of 'Mystic Allure' Collection which was captured by a professional photographer in collaboration.
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/KOL COLLABORATION:
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/BTS:
Holiday Melody; Photoshoot BTS
Vol II; Art Direction Photoshoot BTS
Vol II; Art Direction Photoshoot BTS
Plan & Checklist
To Do List Check
Creative Direction and Photographer for Melody Holiday Collection
Designing Collection - Technical Drawings