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/ROLES:
Creative Director, Branding, Social Media Strategist, Marketer, Graphic Designer, Fashion Buyer, Stylist, Content Creation
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/COMPANY BACKGROUND:
Bra One is an Indonesian based underwear company. Providing high quality products and various designs for both women and men. Bra One brings in different lines within including; Sofie, Grisina, Daisy and has recently brought in men’s underwear called Pastis. Bra One has five retail stores around Indone- sia and E-commerce is currently under progress.
(*Note: What is shown on this page are limited, as to meet company regulation)
Photographed by Gredy Xu for Bra One, Indonesia, 2020.
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/MISSION:
We are committed in giving satisfaction towards customers through various products and design choices with affordable prices, excellent services within the retail store and compelling marketing which would drive long term loyalty.
/VISION:
To be the first choice in underwear retail, bringing the finest quality designs while maximizing the satisfaction of our customers.
Photographed by Gredy Xu for Bra One, Indonesia, 2020.
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/DEEPER INSIGHT:
Maevie revamped the brand’s concept and image. She made the BRA ONE logo, niche down the colour palette for the brand, designed the store concept, designed the uniform, in charge of marketing editorials and purposes, graphic design, and any other creative related stuffs. Also involved in photo-shoot styling and concept.
BRA ONE is continuing to expand, may the future for BRA ONE be brighter ahead!
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/SOCIAL MEDIA CONTENT:
INSTAGRAM & FACEBOOK PAGE: @BRAONE.ID
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/BRA ONE ON SHOPEE MALL:
As of Oct 30, 2021. BRA ONE Shopee Mall has reached 28.5K followers.
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/ART DIRECTION & FASHION STYLING:
Photographed by Gredy Xu for Bra One, Indonesia, 2021
Photographed by Gredy Xu for Bra One, Indonesia, 2021
Photographed by Gredy Xu for Bra One, Indonesia, 2021
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/DEEPER INSIGHT ON ROLES:
Art Direction:
-Planning, and directing photoshoot concept to deliver smooth visual communication that aligns with brand.
-Coordinating, supervising and guiding the creative group.
Creative Direction:
-Managing creative process.
-Producing design and marketing collaterals.
-Redefining the brand’s concept and standard.
Social Media Strategist:
-Producing content, still ads and video content for posts and stories on platforms such as Instagram.
-Interacting with followers and Analysing traffic data.
-Dealing with influencers and collaboration.
Fashion Styling:
-Styling the entire outfit from head to toe.
-Coming up with hair and makeup look that suits the photoshoot concept and mood, adhering to the brand’s identity.
-Working closely together with makeup team and photographer.
-Working closely together with makeup team and photographer.
Graphic Designer:
-Producing graphic related collaterals such as for packaging, thank you card, banners, editorials and media content purposes.