Hong Kong, 2022
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Instagram: @Joinhula / Website: Thehula.com
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ROLES: Creative and Design Lead, Photographer, Videographer, Graphic designer
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/INSIGHT:
"BE YOUR OWN RAINBOW" Highlight portrays a hippie vibe and embodies Coachella festival curation.
The collection ranging from bold fluorescent colours, hippie prints, logos, fringed finishing and more.
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/CAMPAIGN HERO IMAGES:
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/ STYLING REELS:
Plan and produce the reel contents; picking 5 main colours and what colours to pair with.
Worked with in-house stylist to style the outfits.
What colour to pair with Electric Blue
What colour to pair with Fucshia
What colour to pair with Green
What colour to pair with lilac
What colour to pair with Red
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/VISUAL MERCHANDISING OUTCOME:
Designed the whole visual merchandising sticker and worked with sticker production company to
produce them for front windows and in-store mirrors.
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/WEB & MOBILE BANNERS:
website banner
mobile banner
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/EMAIL NEWSLETTER CREATIVE ASSETS:
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/INSTAGRAM PRODUCT IG STORIES EXAMPLES:
Daily updates of products at Central store, with specially designed story template. Driving engagement and awareness on social media regarding the on-going campaign, as well as helping to boost sales and foot traffic to the Central store .
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/INTERACTIVE INSTAGRAM STORIES CREATIVE ASSETS:
